Until recently, the Nissan Titan was your only option if you wanted a
full-size, Japanese-brand truck. Now Nissan's Titan is no longer the
only Japanese full-size truck for sale in America. It now competes with
the Tundra, adding stress to its already difficult race with the
It was a great
honeymoon for Nissan, giving the company plenty of publicity because it
looked like the Land of the Rising Sun was mounting a direct attack on
the Home of the Free and the Brave. It was the perfect story line.
Now the Tundra has
entered the fight too, which could be catastrophic for the Titan for two
reasons: One, the Tundra is a good truck, providing some tough
competition for the aging Titan. And two, Nissan no longer gets the
benefit of attention-getting headlines with Pearl Harbor overtones. All
those story lines have shifted.
In any case it's fair
to say the Titan hasn't been as successful as Nissan had hoped, and the
Tundra doesn't make things easier. So then, how is Nissan responding? By
adding two new versions.
One is the Long
Wheelbase LWB, which, guess what? It has a longer wheelbase than the
standard wheelbase Titan. That enables it to have an eight-foot-long
bed, the longest in its class, along with a huge and needed, 37-gallon
The other new model is
called the PRO-4X, which is designed for off-road driving. It has
Rancho-brand shocks, a low gear ratio, extra skid plates and an electric
locking rear differential. It also comes with a unique body style, white
gauge faces, special interior treatment, and body-color exterior trim.
These two, very
distinctive trucks are designed to send a clear message. Nissan wants
the Titan to be remembered for both hard work, as in the LWB, and play,
as in the PRO-4X.
The PRO-4X is fairly
pricey, starting at an MSRP of $31,980. The LWB is available at a
variety of price points starting at $24,800 with rear-wheel drive and
topping out at $36,170 with four-wheel drive on a luxurious LE model.
Speaking of luxuries,
Nissan is making several new optional features available this year,
including a Bluetooth hands-free phone system, XM satellite radio, a
heated leather bench seat, and a bigger, 8-inch DVD screen.
The Titan continues to
have some interesting features, including some that other manufacturers
have recently started copying. You can get a spray-on bedliner straight
from the factory; rear doors on the King Cab that open nearly 180
degrees for easy entry; the bed has a nifty Utili-track tie-down system
that keeps cargo secure; and it has a lockable bedside storage
compartment. All those things add to the Titan's coolness factor.
Will the improvements
be enough to keep the Titan relevant in an increasingly crowded
full-size truck market? It's tough to say. It's still priced
attractively, depending on how you equip it, but it's also facing a
one-two punch from the impressive-but-very expensive Tundra and the
pickup buyers' basic loyalty to all the American brands.
What was tested?
The 2008 Nissan Titan 4x4 SE with a base price of $31,600. Options on
the test truck: The Popular package with bench seats for $1,200, a full
set of floor mats for $125, the under seat storage bins at $150, the tow
package for $450, the SE high utility bed package at $950, and a sliding
bed extender at $280. Total MSRP price as tested including the $745
destination charge: $35,500
Why avoid it?
It's aging fast and has lost its status as the new kid on the block.
Why buy it? It
still offers a lot of good features at a fair price, including some
innovative things that are now being copied by other brands.
The Titan may have been
first to the dance, but that doesn't guaranty a kiss at the end of the
By Derek Price ©
AutoWire.Net - San Francisco
Byline: TRUCK Review provided by Tony
Leopardo © AutoWire.Net
Nissan Home Page
Column Name: The Titan is not alone anymore
Topic: The 2008 Nissan Titan 4x4 SE
Word Count: 713
Photo Caption: The 2008 Nissan Titan 4x4 SE
Photo Credits: Nissan Titan Internet Media
Series #: 2008 - 35
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2008 Nissan Titan 4x4
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2008 Nissan Titan 4x4